JoyRide is an experience bringing human interaction to public transportation. By making “social” the status quo in these public spaces, JoyRide strengthens the NYC community both within the subway and beyond.
This project was done in collaboration with Jason Branch and Zihan Chen.
Public transit systems require us to be incredibly physically close to complete strangers. We do this day after day, but do anything possible to avoid acknowledging that anyone else is around us. By burying ourselves in our phones, tablets, readers, and books, we blissfully avoid any sort of human engagement with the people with whom we travel.
JoyRide is here to tell us that we are missing something. We are limiting the scopes of our communities and networks, calling ourselves “New Yorkers” but refusing to see what that means. By increasing real interpersonal interactions, we can develop greater social tolerance and compassion, greater self-esteem, and reduced feelings of isolation within this big city.
JoyRide aims to convert at least one car per train to a “social car”, with intentional features to promote interactions rather than inhibit them. These features include food vendors, collaborative games, guest books, and community identification swag. JoyRide also hosts regular pop-up events in the social cars to attract more participants.
We started by brainstorming a number of social outcomes and engagement domains that might interest us as a team. In the list of social outcomes was reducing social media consumption, and from there we chose to tackle our own experiences with public transit. The rest of the ideas flowed relatively easily from there.
As the person responsible for our user journey maps, I tried to make something both graphically consistent with the JoyRide experience and that would allow my to continue to improve my own skills with journey mapping. First, I imagined and wrote out the personas of the JoyRide riders. Then I typed each of their stories in words, drawing from a list of Social Car features we had brainstormed as a team and imagining with which ones my personas would interact. Finally, I constructed the user journey graphics, aided by the practice I had with our previous Framing UX assignments.
I also recreated the graphics and branding for personal practice, as shown below.