Watch the video or explore the embedded mockup below!
Click anywhere on the app screen to begin.
With nearly 70% of children ages 10 and older using their own smartphones, our target audience is already looking online for relationship advice and mostly finding resources for adults: TV shows, movies, social media, and porn comprise the majority of the “educational” resources children find. Without resources to turn to, many young adults act out, suppress their feelings, and generally struggle to address romantic attraction in positive ways. LikeLike helps guide young adults toward healthy, consenting relationships... or handle rejection. As an app, LikeLike gives the smartphone-enabled generation privacy as well as full autonomy over access and is targeted at boys ages 10 and older who need spaces like this to express themselves.
Levels allow users to track their progress and make the app feel more game-like. Each one invites the user to reflect on some aspect of their feelings or relationship with the subject.
The app mockup was made using Adobe XD. It received overwhelmingly positive feedback from school teachers in charge of sexual health curricula, sexual violence prevention experts, and young men of the target age group during a series of interviews. However, we ultimately pivoted away from LikeLike for our final iteration in order to develop an intervention more specifically focused on boys aged 7-11.
Below: Adobe XD screens and connections.